Defining Content in a Digital World
Much discussion has been centered around the burgeoning landscape that is media convergence. The careful alignment of medium and message is undoubtedly one sign of the rapid advancement of how we tell...
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Welcome to the New World Web
We are ubiquitous. Think of people as pixels (or vice versa). The semantic web is taking on new life beyond artificial intelligence – it is incorporating real human sentiment and building personality...
View Article#Boxee -- The New IPTV
via boxee.tv Well, SlingBox made its presence known by offering a preference-based console, then Apple TV and a few others followed suit shortly thereafter. Then it dawned upon everyone (myself...
View ArticleUltimate Wave Tahiti - 3D IMAX - Featuring Kelly Slater & Raimana Van...
<html><body><div> via havoc.tv My good friends at Havoc TV co-produced this film at one of the more beautiful oceanic venues in the world, Tahiti. This is also a good example of...
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Brand Integration & Multi-Platform Narrative at the Studio, Publisher &...
We’ve Come a Long Way, Baby... Haven’t We (Or Have We)? I had a lengthy chat with one of my best friends and colleagues recently on the role of brands within the new media paradigm. He's a successful...
View ArticleA Literacy of the Imagination: Storytelling Approaches for the Collaborative...
This was a fun virtual talk I gave recently for the Reinvention Summit led by Michael Margolis. In it are some core concepts I will be introducing into a new book of the same name, “A Literacy of the...
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The Role of Brands in Transmedia
In September of 2009, I wrote a piece in iMedia Connection on transmedia storytelling and the role that brands can play within this emerging practice, to which Jeff Gomez, Ivan Askwith, Jesse Albert...
View ArticleModern Dance: Connecting People & Media Through Cultural Nodes #anthropology...
A couple of posts back I talked a little bit about how storytelling practices are evolving through things like remediation, which is essentially the idea that visual media achieve their cultural...
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The Human Side of Brand Storytelling | Sparksheet #journalism #brandedcontent
This is a repost of the most recent piece I wrote in my column "The Business of Storytelling". Enjoy, and of course, feel free to add color. Up until very recently, brands drove the business of media...
View ArticlePart 2 of my talk with @Story_Centric on the role of #data in multi-platform...
ITVT hosts a video column, StoryCentric, curated by Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences....
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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia...
Creative disciplines that seem to lack... Discipline. Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have...
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